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Positioning

Senior positioning and LinkedIn signal

Target titles, seniority signals, LinkedIn profile strategy, summaries, and market fit.

PositioningArticle

How to craft a 60-second elevator pitch that doesn't sound rehearsed

How to craft a 60-second elevator pitch for senior interviews (without sounding rehearsed).

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PositioningArticle

How to find your real seniority floor before you target

How to find your real seniority floor, so you stop applying to roles that won't take you, in either direction.

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PositioningArticle

How to identify your real seniority floor

How to identify your real seniority floor (so you stop applying to roles that won't take you).

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PositioningArticle

How to make your LinkedIn findable to recruiters

How to make your LinkedIn findable to recruiters, so opportunities come to you while you search.

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PositioningArticle

How to pick your 3-5 target titles

How to pick your 3-5 target titles, the targeting decision that shapes the whole search.

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PositioningArticle

How to test your positioning in 48 hours

How to test whether your positioning is right, in 48 hours, before you waste two months.

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PositioningArticle

How to write a LinkedIn About section that gets recruiter views

How to write a LinkedIn About section that draws recruiter attention.

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PositioningArticle

How to write a resume summary that states your value

How to write a resume summary that states your value in three lines, the most-read, most-wasted real estate on the page.

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PositioningArticle

How to write LinkedIn DMs that get replies

How to write LinkedIn DMs that actually get replies, particularly from hiring managers and recruiters.

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PositioningArticle

How to write resume bullets that signal seniority

How to write resume bullets that signal seniority to a recruiter, instead of describing tasks.

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PositioningArticle

Positioning is upstream of every job-search tactic

You can perfect the resume, fix the LinkedIn, refine the interview answers, and increase outreach volume, and still produce zero interviews, if your positioning is wrong.

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PositioningArticle

Positioning vs personal branding, different jobs, different outputs

Positioning and personal branding are not the same thing. Senior candidates confuse them constantly.

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PositioningArticle

The positioning question senior candidates dodge

Most senior job searches stall at the same question: "What level am I, really?"

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PositioningArticle

The reframe that's both true and compelling

The reframe that's both true and compelling, the highest-leverage hour in many searches.

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PositioningArticle

What positioning actually changes, a candidate example

A pattern from a recent engagement (anonymized).

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PositioningArticle

Why positioning is upstream of everything in your search

Why positioning is upstream of every tactic in your search.

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